Mentoring for the Image Maker’s Mind

Is your work feeling stuck, scattered, or not quite there yet? Sometimes the images are strong, but the thinking behind them needs a little attention.

PLAY is a creative deep-dive. It’s a collaborative process where we actively engage with your ideas to rewire the connection between what you see and what you want to say. We do this by:

the hidden connections within your work.

the core concepts from the noise.

the questions that cut through the fog and bring you closer to your true vision.

Think of it as a space to PLAY BACK your creative process, to listen to your own work with fresh ears and a new perspective. This is especially powerful if you’re working on an artist’s statement—because it’s not just about finding the right words, it’s about clarifying the ideas those words represent.

The result? Clarity, direction, and a renewed sense of purpose for your project.

PLAY in Progress: See the Impact

Don’t just take our word for it. See how PLAY has helped other image-makers find their flow

“Our dialogues guided me toward the eagerly sought-after next step in my project’s direction. Alex’s questions challenged my perspective and made me realise I was making work with some assumptions that were holding back the project. We delved into the concept of belonging within the landscapes I was exploring, ultimately realising that it wasn’t about finding a sense of belonging, but rather understanding how to belong. This shift in focus from seeking belonging to embodying it also prompted me to reevaluate my own position within my practice.”

— Karin van de Wiel, I Am on That Beach

“The questions asked during our session were the key that unlocked the next stage of my project.”

— Lea Novi, From Fragments to a Cohesive Whole

“The conversation with Alex helped me get to the center of my work and put on paper what was already communicated through the images. Alex’s incisive questions guided me towards a more critical discussion and reflection on my own practice, helping me find the right focus and a language that best fits both myself and the project.

By delving deeper into questions of motivation and identifying the connection points between myself and my work, I was able to return to the core of what the project was meant to be. This will also benefit my future projects and help me stay focused on the essence of my work.”

— Simone Wenth


We’ve PLAYED with
artists and image-makers from leading institutions and collectives around the world.

Ready to play?

alex@phlsph-lab.com

One-on-one and group sessions